Joe Sanfelippo, PhD, is the Superintendent of the Fall Creek School District. Prior to taking on his current role, he was an Elementary Principal in two rural school districts. He co-hosts the Brand ED Radio Show on the Bam Radio Network, and co-authored The Power of Branding: Telling Your School’s Story and Principal Professional Development: Leading Learning in a Digital Age. Joe was selected as 1 of 117 Future Ready Superintendents from across the country by the US Department of Education and attended an invitationonly Connected Education Summit at the White House, hosted by President Obama. He is currently an adjunct professor in the Educational Leadership Department at Viterbo University. Joe was a finalist for a 2014 Bammy Award in the categories of Superintendent of the Year and Talk Show Host of the Year.