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Joseph M. Sanfelippo

Sanfelippo, Joseph

Joe Sanfelippo, PhD, is the Superintendent of the Fall Creek School District. Prior to taking on his current role, he was an Elementary Principal in two rural school districts. He co-hosts the Brand ED Radio Show on the Bam Radio Network, and co-authored The Power of Branding: Telling Your School’s Story and Principal Professional Development: Leading Learning in a Digital Age. Joe was selected as 1 of 117 Future Ready Superintendents from across the country by the US Department of Education and attended an invitationonly Connected Education Summit at the White House, hosted by President Obama. He is currently an adjunct professor in the Educational Leadership Department at Viterbo University. Joe was a finalist for a 2014 Bammy Award in the categories of Superintendent of the Year and Talk Show Host of the Year.

Areas of expertise
  • Staff Development
  • Reform
  • Technology
  • Program Evaluation 


  • Branding Your Space—Telling Your School’s Story: When was the last time something amazing happened at your school? How many people knew about it? The work done in schools all across the globe is spectacular. Kids gather, learn, leave, and make the world we live in a better place. So, amazing things happen all the time. The issue is the stories about schools are being told by people who have no affiliation with schools. The idea of branding schools isn’t about selling kids or making false promises—it’s about promoting the amazing things happening for those not experiencing them on a daily basis. Telling the story of schools helps create a narrative that builds culture and gives everyone in your community an identity. Utilizing social media and being the chief storyteller in your district is a great way to celebrate the success of students with parents and the community. Find your audience. Build your brand. Celebrate kids!
  • Own the Learning—Personalizing Professional Development for Administrators: School administration at any level can be extremely lonely. In most cases, you are the only person in your building with that role. We expect students and staff to learn and grow throughout the year. We expect that they leave ready to take on challenges they were unable to when the school year began. We help to provide the environment for that to happen, but what about our learning? If we are leading learning organizations, we need to lead the learning in those organizations. This workshop helps you own the learning process for yourself and integrate it into your day so you don’t feel like it is one more thing to do. Tips and tricks to keep you on track and ensure that you are learning as the year goes on will help you feel more prepared to lead in your particular space.