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Publish or Perish - The Educator's Imperative

Publish or Perish - The Educator's Imperative
Strategies for Writing Effectively for Your Profession and Your School

March 2002 | 256 pages | Corwin

The definitive guide to writing for publication (and more)!

Successfully translating thoughts and ideas into the printed word can seem daunting to even the most experienced educator. Step-by-step, author and scholar Allan A. Glatthorn guides education professionals through the basics of the writing process, empowering them with the tools to create and enhance their own professional submissions and writings. The down-to-earth, conversational tone helps to effectively convey and outline specific writing strategies for contributions to research journals, articles, op-ed pieces, manuscripts, literature reviews, theses, funding proposals, internal organizational writing.

Key features include:

  • Finding a topic
  • Correctly identifying your audience
  • Choosing the appropriate forum
  • Revising and editing
  • Working with editors and publishers
  • Maximizing use of the Internet and other technological tools 

Allan A. Glatthorn taught writing for more than 25 years and was a Distinguished Research Professor Emeritus at East Carolina University. During his prolific 55-year teaching career, he authored more than 50 texts on writing and more than 30 professional books. In Publish or Perish—The Educator's Imperative, he shared his wealth of knowledge and experience about professional publishing and the writing process, in hopes that his work would help readers achieve their own goals and imperatives.

About the Author
Part I: Getting Started
1. Becoming a Published Writing Professional
The Reasons for Writing and Publishing

The Drawbacks of Writing

Learning to Write

The Organization of This Work

2. Focusing and Planning for the Long Term
Finding a Focus

A Rationale for Finding a Focus

Making the Long-Term Plan

Complete the Writing Life Stream

Complete the Research Life Stream

A Final Note

3. Using the Tools of the Writer's Craft
Books and Journals

A Writer's Notebook

Computer, Printer, and Word Processing Software

Other Uses of the Technology

Other Hardware

A Final Note

Part II: Mastering the Writing Process
4. Finding a Topic
Write About What You Know

Study Professional Journals

Use the Focus Finder

Go Against the Grain

Find a Problem

5. Building the Knowledge Base
Make Preparations

Use a Comprehensive Retrieval Process

Continue to Update Your Files

6. Organizing Your Writing
The Nature of Reader-Centered Organization

Identify Type of Writing and the Audience

Review the Literature

Make Visual Presentations

Make Your Organization Known to Your Reader

7. Writing the First Draft
Get Ready to Write

Listen to Your Writing

Be Aware of Paragraph Length and Topic Sentences as You Write

Integrate the Knowledge Base

Focus on Results

8. Revising and Editing
Knowing When to Revise and Edit

Getting Help in Revising and Editing

Revising Effectively

Editing Carefully

9. Publishing: Working With Editors and Publishers
Choosing the Right Venue

Choosing a Publisher

Understanding the Publishing Process

Knowing the People in the Process

Working With Editors

Writing the Query Letter

Developing the Proposal

Signing Contracts

Publishing in Journals
A Concluding Note
Part III: Writing for the Profession
10. Writing for Practitioners' Journals
Study and Select the Journal

Decide About a Query Letter

Build the Knowledge Base

Write and Effective Introduction

Understand the Types of Practitioner Articles

Take Care of the Final Details

A Concluding Note

11. Writing for Research Journals
Take Care of Preliminary Matters

Follow General Guidelines

Write the Abstract

Write the Introduction

Review of the Literature

Explain the Methodology

Report the Results

Summarize and Discuss the Results

A Concluding Note

12. Writing the Opinion Piece
Handling Preliminary Matters

Writing the Introduction

Stating Your Arguments

Writing the Rebuttal

Writing the Conclusion

Revising as Necessary

A Concluding Note

13. Writing the Big Book
Getting Ready to Write

Writing the Big Book

Writing the Front Matter

Writing the Remaining Chapters

Taking Care of Final Matters

Revising and Preparing for Submission

Promoting the Published Book

14. Using the Internet
Learning From the Internet

Seeking Funding

Communicating With Others

Publishing on the Internet

Part IV: Writing in Academic Settings
15. Writing the Review of the Literature
Planning the Review

Writing the First Draft of the Review

Meeting Requirements of Special Uses

16. Responding to Your Reading
Before You Read

Read Appreciatively and Critically

Write Your Response

17. Mastering the Academic Style: Research Proposal, Thesis, and Dissertation
Writing the Academic Style: Organization

Making the Organization Clear

Choosing the Right Words

Mastering Sentences

Mastering the Paragraph

Some Final Reminders

Part V: Writing in the Organization
Sharon Schlegel and Allan Glatthorn
18. Publishing in the Local Paper
Cultivating Local Sources

Establishing Contact

Writing the News Release

Writing Letters to the Editor

Writing Feature Articles

Working With a Reporter or Journalist

Writing the Feature Yourself

Writing a Column

19. Writing Successful Proposals for Funding
Before You Start Writing

Writing the Proposal


Part VI: Conclusion
20. A Look Behind and A Look Ahead
A Look Behind

A Look Ahead


Superbly organized and presented . . .Publish or Perish is the definitive and strongly recommended introduction to converting ideas into the printed world in order to establish and achieve professional goals through the process of writing and being published.

Midwest Book Review, August 2003

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